Strategy Execution That Works
From structure to culture, AEC firms must align tactics with experience to deliver strategic outcomes.
How to Handle Scope Changes in Project Management
Developing a practical approach to better prepare for the inevitable reality of scope change helps you ensure every project is a success.
Ying Liu
Ying is a strategic leader in the AEC industry with over 15 years of experience spanning strategic planning, design and implementation, marketing, business development, CRM operations, and client team management. She is known for blending tactical execution with strategic insight to create cohesive, results-driven business plans. Before joining Zweig Group in 2022, she served as Deputy Chief Strategy and Growth Officer for the U.S. operations of a Paris-based multinational AEC consulting firm, where she partnered with C-suite leaders to develop and implement a multi-year strategic plan that drove growth and profitability. Ying holds an MBA in management and strategies and a BBA in international marketing from CUNY Baruch College, is a LEED AP BD+C, and is fluent in English, Korean, and Chinese, with additional proficiency in French and Japanese. She is passionate about purposeful, inclusive, and authentic leadership, and driven by lifelong learning and curiosity.
