How to Handle Scope Changes in Project Management

Bryon McCartney is the co-founder and CEO of Archmark The Architect Branding & Marketing Agency, and his new venture, Business Mastery for Architects. He is also a certified Business Made Simple and Small Business Flight Plan Coach, and appears as a featured coach each month on the EntreArchitect Network. Bryon has more than 34 years of experience as a brand consultant, digital marketer and designer. Before Archmark, he was COO and Creative Director at WIRZ Interactive, the largest web agency in Switzerland. He also led online creative for Unilever’s Project 9X, the team responsible for launching well-known brands such as Elizabeth Arden Cosmetics, Lipton Foods, Suave, and many others on the internet in the late 90s. Other brands Bryon has worked with include the American Cancer Society, Calvin Klein, Chevrolet, General Motors, Saab, SwissÔtel, Zühlke Engineering, and Zürich Tourism. In the past 25 years, Bryon has founded and led five successful creative service firms. Archmark was founded in 2016, and is dedicated to helping Architects break the cycle of frustration when it comes to attracting ideal clients and winning better projects. Bryon is a moderator at the EntreArchitect Network. He has written articles for ArchDaily and has appeared at various industry podcasts and events such as Business of Architecture, Entrearchitect, Inside the Firm, Marketers Take Flight, and many others. To date, Archmark's webinars, workshops, and free resources have helped more than 5,000 architects improve their firm's recognition, reputation, and reach.