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How to Make Your Engineering Firm Stand Out Above the Rest

How to Make Your Engineering Firm Stand Out Above the Rest

In today’s overcrowded marketplace, any engineering firm that simply sticks to the basics is destined to fall behind their competitors. It is just no longer possible for a firm that complacently produces solid but unremarkable work to quietly persist in the engineering sector.  

To ensure their survival, engineering firms must determine the specific strategies and technologies that will position them for success, boost profitability, and set them apart from the competition. In other words, they must constantly strive for the improvements that will take them from merely “good” to genuinely “outstanding.”  

What follows are just a few guidelines and suggestions for improving your engineering firm as a whole.  

1. Establish Your Expertise Online 

You’ve worked incredibly hard to build a vast amount of engineering knowledge and skill. But none of this hard work will boost your bottom line if nobody knows about it. Because the modern consumer relies almost exclusively on the internet when it comes to making decisions regarding professional services, you simply must foster your firm’s engineering expertise online.  

When it comes to establishing a positive online presence, your official firm website and social media pages are far from enough. Consider marketing your firm using these powerful and innovative powerful types of content:  

Detailed Videos and Webinars 

Harness the power of both live and recorded video to provide potential clients with important information while demonstrating the unique qualities and benefits of your firm. Videos and webinars also serve as exceptional cross-selling aids for your existing clients. 

Informative Blog Articles and eBooks 

In addition to serving as educational tools, blog articles and e-books are great ways to increase awareness of innovative new initiatives and unique engineering approaches. Regular blogs are also an exceptional way to make important firm announcements.  

2. Consider a Rebrand

If you really want to set your firm apart from the competition, branding is an absolute must. Make no mistake, you must carefully tailor your brand image to cater to the specific wants and needs of your existing and target client base. Even if you’ve never given branding a thought, your firm has a distinct brand image in the mind of that base. It just probably isn’t a very effective one. It might not happen overnight, but you can establish a new and improved firm brand by:  

Determining What Makes You Unique 

In short, be remarkable and share your remarkable nature with the world. Look upon your rebranding efforts by determining your competitive advantages and clarifying your unique position in the marketplace. Figure out what you do best and use it to lay the groundwork for your brand.  

Telling the Story of Your Brand Online 

Once you’ve identified the factors that make you different, you can begin translating those differences into a powerful brand presence. Forget about the typical, humdrum content that most firms post online, about their certifications, projects, and whitepapers. Center your content around your firm’s unique qualities and begin to establish a brand identity that your target audience can readily identify with.  

Establishing Your Brand Both Externally and Internally 

As you develop your brand image, make sure that you pay equal attention to your internal work culture. By ensuring that your firm culture reflects the brand that you project, you can significantly boost both morale and productivity.  

3. Embrace Evolving Technology

Due to the technical nature of the engineering field, perhaps the best thing that you can do to boost your brand image and effectively market the unique abilities of your firm is to embrace the latest in state-of-the-art technology. Key evolving technologies to consider in 2021 and beyond include:  

CAM and CAD in the Cloud 

Say goodbye to the bulky machinery and massive on-site data storage CAM and CAD work required in the past.  

Deep Learning and AI 

Although there is no substitute for the human touch, smart machines can take routine tasks off your hands, allowing you to concentrate on more important matters.  

The Next Generation of Professional Services Software 

From working time and expense tracking to human resource management and compliance, manage all aspects of your ongoing engineering projects to boost productivity and profitability with the BQE CORE platform. The independent digital technology authority GetApp has recognized BQE as a leader in the fields of expense management softwarebilling/invoice solutionscloud accounting software, and time/expense management software.  

4. Other Tips for Setting Yourself Apart 

To establish your firm as a true force to be reckoned with, you must place a high value on refining the operations of your engineering team. 

Increase Employee Efficiency 

By carefully calculating team activity levels with appropriate software, you can significantly improve your bottom line.  

Further Customer Retention 

Clients are happier and more likely to return when they feel well-informed and valued. CRM (client relationship management) technology such as BQE’s CORE CRM can prove indispensable in these efforts.  

Retain Key Team Members 

Invest in your staff by giving them the tools that they need to succeed as well as the financial incentives and other employment benefits that will inspire extra effort.  

However you get there, it is absolutely essential that you find a way to take your solid and stalwart engineering firm to the next level. Take what makes your firm unique and capitalize on it! 

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Tabitha Jean Naylor
The Author

Tabitha Jean Naylor

Tabitha Jean Naylor is a Brand Journalist at BQE, and has over 17 years of sales and marketing experience working with businesses ranging from small mom-and-pop shops through publicly-traded, household names. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a countless number of successful branding and marketing campaigns for start-ups through NASDAQ traded companies. As a former business consultant, her experience brings a unique perspective to the BQE community, especially given the variety of projects she has spearheaded. When not in “content ninja” mode, she’s busy being a fur mom to her English Bull Terrier named Blake. She’s also an animal rescue volunteer and master kombucha brewer.

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