How do you get more clients? Cut fees? Discount? Low-ball bids? If you think this is a good strategy, you are in deep trouble. These tactics are EXCEPTIONS to a positive, profitable strategy to stand out from the crowd and succeed. But everyone else is doing it and it’s the only way I can compete [...]
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Lessons From Albert Einstein
August 1, 2011
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A few weeks ago I had a lively discussion with an old friend about success in business. He shared a story about a client — a CPA firm — that had barely survived the recession. The CPA hired my friend as a business coach. As we talked about the CPA firm, I thought about similar [...]
Read moreNew World – Client Service or Die
July 13, 2011
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Do you pay attention to the type of service you receive at a restaurant? From airlines? From your dry cleaners? I’ll bet you do. And when something is not right, you know it — probably without even being conscious of it. Turn that around: Do you deliver memorable service to clients?
Read moreHow Twitter Works
June 10, 2011
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Unless you are under 30, some Web sites and tools don’t intuitively come to you. A lot of professionals have heard about Twitter. They hear stories about how it can help them stay in touch with clients, build their reputation, and maybe, bring in new business. But . . .
Read moreMagical Floor Plan with an iPad or iPhone
June 6, 2011
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For anyone who has a lot of gray hair, the process of creating a floor plan involved lots of precise measurements, large pieces of paper and expensive software. Not anymore! You can now create a floor plan in a few minutes just by taking pictures.
Read moreDon’t Stop Marketing – 2
April 11, 2011
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Continuing the suggestions from BillQuick customers, BQE Resellers and consultants, the last ‘Don’t Stop Marketing’ suggestion is: 3. Give back to your clients and former clients. It has to be something of value. No charge, no hidden gotchas. This is a way to say, “I like you as my client and I want to keep [...]
Read moreDon’t Stop Marketing – 1
April 10, 2011
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Your intrepid blog editor ventured far and wide, interviewing professionals on surviving and thriving post-recession. Advice from BillQuick customers, BQE Resellers and consultants had one consistent theme: Don’t Stop Marketing In short, marketing is not a “nice to do” activity; it is an essential activity. In their advice, the interviewed professionals were not talking about major [...]
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