It may be very accurate to say that Slack is the new e-mail. Remember when e-mail was new, and it was the most amazing form of communication? You could get a message over to someone instantly, without needing a stamp, an envelope, or even a walk to the mailbox. I thought for sure this would put the post office out of business. It didn’t.
Now e-mail has gone from being incredibly efficient, to being an incredible time suck. I am frequently asked by people, how I manage my e-mails. We have a phrase that we use – how can you get to “Inbox Zero.” The fact that we even have that phrase means, e-mail has become a problem.
No spammers will ever get into your Slack Team, unless you invite them. This is why YOU want to start using it, if you’re not already. Now let’s look at this from your clients’ perspective.
Here are 5 ways Slack can keep your clients hooked on your services.
- Direct and Constant Access.
- Keep Conversations Organized, Categorized, and Easily Referenced.
- Integrations with Other Applications You’re Already Using (or should be).
- Consistent Mobile Experience
Direct and Constant Access
This is the one that’s going to scare a lot of people away from doing this, and yet it’s the most important reason why you should.
If you really want to succeed, then you have to be willing to do what most people aren’t willing to do, so that you can have what they can only dream of.
It’s true. Your clients can message you 24/7/365. Guess what? The can do that with e-mail as well. So what? You don’t need to respond the minute they message you, and at the same time, you can if you want to.
The mobile app (discussed below) makes this possible, and easy to do from anywhere you are.
Keep Conversations Organized, Categorized, and Easily Referenced
Even with folders, and labels, e-mail is a jungle. Here it’s simple. Set up as many channels as you need for as many things you need to discuss. I even create a channel for my clients called, “about” so that I can ask them questions about their company. This is where I can learn more about them. Talk about impressing your clients? Imagine their surprise when they realize this is important to you. I’ll take screen shots of my client’s products, and paste them into this channel, then ask them to teach me about that product. The more I can learn about my client’s business, the better I can serve them. Period.
Integrations with Other Applications You’re Already Using (or should be)
Slack has a ton of integrations with a ton of other applications. Another channel I like to use is called, “meetings.” This is where I link a Google Doc with my notes from each meeting. We can also discuss the meetings in the channel, and use those discussions to build an agenda where needed.
I can go on, and on, but I’d rather leave it to your imagination. Then come back here, post your comments, and let me know what you’ve come up with.
Consistent Mobile Experience
One of my most important criteria when it comes to apps is that it must have a consistent experience across platforms. The mobile app must allow you to do everything the desktop experience does, and it has to work the same, regardless of the operating system (ie iOS, Android, Windows, and Mac).
Personally I love the fact that I am always connected. I look at my clients, as my extended family, and with my mobile access to Slack, I can come out of the movie theater on a Friday night, and answer my client’s questions, while I am enjoying an after movie treat at Starbucks.
Ever tried searching your e-mail? I use G Suite / Gmail, and it has amazing search, but I can still find myself spending time looking for something, especially if it’s a broad topic. With Slack the search is amazing. You can also star and pin things, making them easy to find. This takes us back to the “easily referenced” part of # 2 above. Bottom line, when I need to find a conversation in Slack, it’s quick and easy, and that’s the way I like it!
One of my newest clients had never heard of Slack before. On the first day we were using it, I was having trouble with his LogMeIn access. A reminder of why I normally insist that all clients be in QuickBooks Online. I made an exception in his case.
Without so much as picking up the phone, he was able to get someone from LogMeIn support to give him a link, which he pasted into Slack, so that I could click on it, and let the support agent access my computer, and fix the issue. It was fast, convenient, and efficient. The client remarked to me (in Slack), ” I can see why you like Slack so much!”
About a week later, I got a message from him, explaining that he is getting married, and thanks to me, he is now using Slack with his wedding planner to plan their wedding. My help, and specifically my introduction to Slack, not only helped him, and me with the business at hand – it actually extended into his personal life, and helped him there.
When you set up services like Slack with your clients, you show them that you are truly partnering with them. You demonstrate that you are not afraid to be with them 24/7 to help them. That’s more than a consultant. That’s a partner. If you can partner with your clients to help them improve their business, and if that help extends into their personal lives, to make everything better? Your clients will never be able to imagine leaving you!