There are a few people who stand out in the BQE community, who seem to be doing it right when it comes to navigating this digital, social jungle we all now live in.
Like it or not, this is how business is conducted in the new world. Not 2 weeks ago I closed $1,000 sale on Facebook Messenger.
There are many resources out there, which can help you learn and produce more using social media.
Feedly for one, is a great place to create a personalized magazine, based on the blogs you like to read.
How I navigate this Digital Social Jungle, is simple. I remember that everything… all of these places, are only a tab away from one another.
I also use Sprout Social to listen and engage with many of these channels at once.
Some channels are only meant to work on my mobile. Instagram and Path to name two.
Do you need to be on all of these channels? No. That will vary from person to person. If you’re like me, then at the very least you want to “claim your brand” on every one of these channels, just in case. If suddenly one day, one of these, now less popular channels takes off, you want to make sure you can be there.
For me it is very organic in terms of what channels I stay active on. It’s not scientific at all. I go where I am drawn to. There is likely a reason I am drawn to the channels that I am. In all likelihood it has to do with where I am receiving the most engagement.
Don’t assume that just because a channel is less popular, that it isn’t the right place for you.
For example, Pinterest may not be as popular as Facebook, Twitter, or LinkedIn for business, but it may actually be the BEST social network for architects. The platform itself lends itself perfectly to a visual layout, where you can (and should) showcase your work. Do you think for a minute, that people who want their homes designed by an architect, aren’t looking on Pinterest for ideas? Imagine they stumble on a design of yours that they love, and click over to your website (which is where the image should be pinned from)? That’s how you get new clients in the business of the new world. You navigate the digital social jungle, develop a presence, and just like when you go to a networking meeting, you TALK to people.
Imagine that? Talking to people? That’s so weird. It is “social” after all.
What about Instagram? For Architects this is a no-brainer. Anything visual is where you want to be.
So how do you navigate this digital social jungle? Put yourself where you like to be. Your audience is likely in the same places. I would argue that you can find an audience almost anywhere online at this point, so it really matters much more where you like to spend your time.
I’ll see you on the web!